Field Markerting Program

Being a presence in your community and relevant amongst your industry peers is one of the most important things you can do for your business. This builds your reputation and trust in your brand, while getting referrals, which means more customers, and let’s be honest, you are reading this to find ways to increase your customer base. Trust us, relationships and local community matter!
We will do the research and develop a calendar of trade shows, community and/or networking events that we recommend you participate in to promote your business to the demographic you are trying to reach. We are no stranger to guerrilla marketing and promotions; we can either use solely our team for up to 4 events or incorporate some of your team members to spread the word. At these events we will hand out strategically designed promotional material and have actual conversations with people about your product and your audience.
Additionally, we will include one of the following programs to enhance brand visibility and increase traffic, choosing one that best aligns with your business needs.

Partner with local apartment complexes offering special discounts to tenants. This program consists of printed flyers and digital advertising to introduce you to more people and invite them to your property.

College kids need something to do when they break away from their studies. We will meet with activity leaders at local colleges and universities to sponsor school events, offer ticket sales to your venue or participate in a market day event to increase traffic to your location.

If you are a restaurant or an attraction, having a relationship with the other one is important for referrals! We will work to build this relationship and a referral program that is mutually beneficial. This program will require printed collateral.

Top Hat has worked hard to build and maintain relationships with some of the top destination management companies and tour operators in the country. We will leverage these relationships to increase your tourist traffic; all we need from you is wholesale rates, rack cards or brochures and small promotional items as giveaways and we will handle the rest!

Consulting

You have the time to handle a lot of this on your own, though could use a marketing and/or sales mentor, we are happy to meet with you throughout the month to review your plan and suggest new & effective ideas. Whether you choose marketing, sales or combined consulting you can expect the following:

• Free Consultation to get to know your unique business and identify your needs
• First meeting to drill down to be more specific on needs and action plan
• Either meet with 2x per month or 1x per week 45 minute conference call (preferably video conference)
• Follow up interactive spreadsheet to make sure everyone has a proper recap and there is a way to track progress

Need help creating and implementing a group sales and events process? We are pros and want you to succeed so once we get to know your product, service or attraction we will work with you to build the best group sales process for your unique business, as well as coach you on how to locate and address decision makers for group bookings. We will also teach you how to host group events that leave guests thrilled and raving about their experience to ensure continued group sales.

Once we are familiar with your product, service or attraction we will work with you to come up with the best marketing strategies and suggest tradeshows, community events and networking events for you to be a part of. We will coach you on how to be a leader at tradeshows and community events, as well as coach you on how to be a more effective networker and who to look for at networking events.

Voucher Program

Voucher companies are a great way to get your business noticed; yet with over 100 boasting increased sales and visibility it can be very difficult to navigate the industry. Top Hat is an expert in the field having been in tourism and hospitality for so many years. The team has worked hard to build and maintain relationships with the most prominent voucher companies around. This is another area where we can leverage our relationships to increase your tourist & local traffic. We will set you up with the voucher companies that we believe to best suit your business and maintain communication with these companies to ensure they are up to date on current promotions and enhancements to your business. We also handle all invoicing so you can continue to focus on business operations and enjoy the precious free time in your schedule.

Concierge Field Marketing

Orlando is the most traveled to city in the United States today, so having a strong relationship with hotel and resort concierge staff is integral to getting referrals for your business. With hundreds of attractions and restaurants in Orlando the way you will stand out is by personally visiting and educating the concierges. If finding the time to pay them all a visit is a challenge for you, let us handle it! Each week will target a specific area and visit those concierge desks. We have a very effective method of educating and empowering the concierges to sell your product, restaurant or attraction even if they’ve never been there!

Networking Representative

This service is for the business owner who has everything under wraps or perhaps is already working with us in another capacity, they just need someone to recommend events and go represent them. We are happy to send out one of our team members to gather information for you while spreading the word of your business or product. After the event we will send you a recap along with any contacts made so that you can follow up on leads and connections.

Graphic Design

We can offer unlimited, full graphic design services for business cards, rack cards, banners and all other promotional materials for one monthly fee. Printing can be done through us as well at an additional cost.